“In my lifetime, I have never lived one day of peace in my country,” says Jose Miguel Sokoloff. This ad executive from Colombia saw a chance to help guerrilla fighters choose to come home -- with smart marketing. He shares how some creative, welcoming messages have helped thousands of guerrillas decide to put down their weapons -- and the key insights behind these surprising tactics.

Jose Miguel Sokoloff: How Christmas lights helped guerrillas put down their guns



Phrasal Verbs

  • be in
  • be on
  • come back
  • come out
  • come up with
  • do in
  • do in, separated
  • do with
  • fall in
  • find out
  • get into
  • get out
  • get out of
  • go out
  • hear about
  • hear of, separated
  • light up
  • live in
  • pick up
  • pick up, separated
  • put in
  • put in, separated
  • put on, separated
  • put up
  • take back, separated
  • take off
  • turn out