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86 words • intermediate • 3 years ago
marketing
"Don’t just see yourself as a supplier of inventory. Publishers have so much more to offer than that. Publishers have reader relationships, and publishers have advertiser relationships. This means publishers are in the perfect position to benefit fr..."
advertisingbobudgetdisplayfightmarketingpublisherreader

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36 words • intermediate • 2 years, 8 months ago
marketing
"Rick Carlson created Gainesville-based SharpSpring to help marketing firms measure the success of their efforts across all advertising platforms — from social media websites to print. Read more » Published on 11/20/2013 Published on 8/20/2013 ..."

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265 words • advanced • 3 years, 1 month ago
marketing
"Green Bay, WI, November 05, 2015 --( PR.com )-- BookWhirl Publishing LLC, a rapidly growing self-publishing company, now offers Social Media Management service. This lets authors take advantage of the most effective marketing medium to date, social m..."

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200 words • advanced • 3 years, 3 months ago
business
"The results, summarized in its “Digital Publishing Benchmarks Report,” show that alternative strategies like paid subscriptions have been embraced by a small minority of publishers. Currently, Web site banner ads are employed by around 80% of th..."

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353 words • intermediate • 3 years, 2 months ago
business
"NEW YORK (AP) — The owner of the Los Angeles Times, Chicago Tribune and other newspapers is offering buyouts to employees.Tribune Publishing announced the "Voluntary Separation Program" in a memo to employees that was obtained by The Associated Press..."
applybankerbuyoutcommentdeclinedeputyemployeeexpectationfiringformerhireidealinvestmentleadershiplossmajormayormemopublisherrejectreplacerepresentrevenueservicesplitsufferunion

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447 words • advanced • 2 years, 10 months ago
business
"AOL is putting its publishing tools into one platform, One by AOL:Publishers. This follows AOL’s launch last year of One, a broader platform for its various programmatic ad technologies. The company made the announcement Monday at the Interactive ..."

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447 words • advanced • 2 years, 10 months ago
business
"AOL is putting its publishing tools into one platform, One by AOL:Publishers. This follows AOL’s launch last year of One, a broader platform for its various programmatic ad technologies. The company made the announcement Monday at the Interactive ..."

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363 words • advanced • 2 years, 10 months ago
business
"AOLAOL is continuing its drive to simplify its business. The company's CMO recently announced that she is considering ditching the "AOL" brand name and it just joined forces with Taboola to take on Facebook's walled garden. Now the tech giant is merg..."

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233 words • advanced • 3 years, 4 months ago
marketing
"Ishpeming, MI, August 08, 2015 --( PR.com )-- BookVenture Publishing LLC, a fast developing self-publishing company, officially offers its newest publicity service, the Publishers Weekly Platform. The service aims to endorse an author’s work by get..."

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573 words • advanced • 3 years, 1 month ago
business
"There's no question that automation is transforming digital advertising. It has reduced media-buying inefficiencies and improved audience targeting. It's allowing both publishers and brands to deliver more relevant messaging to consumers. Until now, ..."
bidbrandbuyercapacityconsumerdealdecreasedeployefficientessenceexistgenerateheaderimpressionincrementalinnovativemarketplacemediumparticipatepotentialpremiumprocessrelevantrevenuesolutionsponsorsystemtechnologyvalueyield

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333 words • intermediate • 3 years, 5 months ago
business
"The anticipation of the publication of Go Set a Watchman has led to increased interest in Harper Lee’s other book, To Kill a Mockingbird . One of the strongest backlist titles ever published, sales of HarperCollins’s two trade paperback editions ..."

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576 words • advanced • 3 years, 5 months ago
sales, business
"Adtall Advertising Network, A Platform to Boost Advertisers’ Online Sales and Monetize Publishers’ Websites Adtall assures they will handle the ad selling and the premium traffic involved! June 29, 2015: For advertisers looking for a platform f..."
advertiserassureaudienceboostbudgetcampaignclientcodeconfigurecreatedealdelivergenerateglobalhandlehighlyimpressionmonetizepremiumpridepublisherqualityraterevenuesalesatisfactionsolutiontargetvaluewebsites

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308 words • advanced • 2 years, 9 months ago
business
"Total revenues for the U.S. newspaper and magazine publishing industries dropped again in 2015, according to the latest figures from the U.S. Census Bureau. The latest round of declines, mostly due to continuing losses in print advertising, compound ..."
accordadvertisingcompoundcontinuecontributedecadedeclinedigital-onlydueerosionfigureindustrylatterlossmostlypublisherpublishingrecentreplicateresultrevenuesteadystrugglesubsubscriptionsuccesstotal

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142 words • intermediate • 2 years, 11 months ago
sales
"Kalmbach Publishing Co. has acquired board game publisher Rather Dashing Games, the company announced today. Kalmbach has published magazines for eight decades, including such titles as Model Retailer, Discover , and Astronomy, as well as websites d..."
acquireannouncedesigndesignerexpandgraphicsgrowthrapidlyresourcesale

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1045 words • advanced • 2 years, 11 months ago
business
"If you're looking for a new way to position yourself as a respected expert in your field, self publishing may be a worthwhile endeavor. Many small business owners are discovering that self publishing is the one of the most effective ways to establish..."
additionalassociationauthorbenefitceoconsultingdramaticestablishfactorfirmfocusfounderlocallossmajormanagementmarketingmediumpotentialproductionprofitpublishpublishingriskself-publishself-publishingservicetotalweighworth

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508 words • advanced • 2 years, 10 months ago
business
"Positivity and publishing have not exactly been synonymous in recent times. This week’s release of ABC magazine circulation figures will be another painful experience for many publishers. The closure of the once-mighty FHM or the cost-cutting pla..."
advertiseragencybrandcampaignchiefcommunicatecontentcreatecurrentdemonstrateestablishexhibitexistexpertfocusgeneralmediumnarrativenetworkplanningpremiumpublisherpublishingreleaserevenueroutesectorservicesocietysupply

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1626 words • advanced • 2 years, 11 months ago
marketing, business
"Anyone who’s taken a Marketing 101 class in the last 30 or 40 years has likely been introduced to the subject with the concept of the “Four P’s” of marketing. The four P’s are a widely used mnemonic device coined by the head of the America..."

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250 words • advanced • 3 years, 5 months ago
sales, business
"About us Since our founding in 2006, PubMatic has consistently been first-to-market with industry-changing products, services and systems for publishers. Our products are supported by always-on consulting and services that reflect our belief in putt..."

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315 words • advanced • 3 years, 7 months ago
"Despite all the criticism, the native advertising industry is growing exponentially, with an expected 7.9 billion dollars in spending this year (according to a Business Insider study). Native advertising is often an extension of what publishers are ..."

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172 words • advanced • 2 years, 8 months ago
business
"The office building of state-controlled publishing house Savina in Hanois Hoan Kiem District. Photo: VNA Real estate conglomerate giant Vingroup has received the governments approval to buy a stake of 65 percent in state-controlled publishing house ..."

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