"[co-author: Cheryl Donahue]
At a Glance:
In May, the Securities and Exchange Commission (the “SEC”) added twelve new Compliance and Disclosure Interpretations (“C&DIs”) on the use of non-GAAP (“Generally Accepted Accounting Principles”)..."
"During the past few months, members of the SEC staff have been foreshadowing a renewed focus on enforcement of reporting of financial metrics and the use of “non-GAAP” financial measures by companies in the capital raising process, in quarterly e..."
"Allocating a big budget for social media marketing is justified by measuring the return on investment for your marketing efforts. Measuring the ROI of your social media marketing is not child’s play. Rather it is a tough job for social media managers..."
"The greatest management thought-leaders in the world insist that measuring the performance of your business or organisation is essential to its succeeding. There are no qualms about that. If you want to improve the performance of your business (or an..."
"Effective Digital Branding Measurement Requires a Mix of Metrics
New digital-specific metrics mix with longstanding offline and direct-response measurements to determine campaign success
As companies invest a greater portion of their branding dolla..."
"IMF researchers Vadim Khramov and John Ridings Leehave developed a new macro indicator called the "Economic Performance Index" a measure that combines data on inflation, unemployment, government deficits, and GDP growth. "Though structurally simple,..."
"Worker productivity growth is screeching to a halt and it may be the government's fault. According to economists atCiti, it isn't that workers are getting lazier, but instead that technology has distorted productivity measurements to the point wheret..."
"The Idea in Brief
What makes a balanced scorecard special? Four characteristics stand out:
1. It is a top-down reflection of the company's mission and strategy. By contrast, the measures most companies track are bottom-up: deriving from local activ..."
"Ad giant WPP is pleased that two audience measurement firms it invested in, comScore and Rentrak, are merging to provide a more robust alternative to Nielsen.
WPP, the world's largest ad holding company, has minority stakes in both companies and wil..."
"Lenzing is presenting a new method for measuring softness in textiles, together with the German instrument manufacturer, Emtec Electronic.
“We notice that softness is becoming increasingly important as a comfort factor in brands and with retailers..."
"At the annual meeting of the American Society of Hematology, experts discussed quality measurement, public performance reporting, and pay-for-performance and it's impact on healthcare in the United States.
Published Online : January 25, 2016
"We recently released our listof the 50 most powerful companies in America. Here's how we made that ranking. We first compiled a list of companies to evaluate by looking at the top companies on the Fortune 500 listandBusiness Insider's list of the 50 ..."
"We evaluated the states' economies on the most recently available data for seven measures of economic strength. The states were ranked on each of the seven measures, and then their rankings were averaged together to create the composite index. Here's..."
"The World Trade Organization has reported that more and more of its member countries are initiating trade restrictions which in turn can affect trade flows, economic growth and job creation.
A recent mid-year report on trade-related developments issu..."
"Finally, Most Brands Measuring Social Content Effectiveness
Social shares, 'likes' among the the most common measurements
Social media provides brands with another channel for content-sharing. But as this becomes the norm, content marketers are loo..."
"The Bangko Sentral ng Pilipinas (BSP) has approved several regulatory and rediscounting relief measures to banks affected by typhoon “Ineng” which hit six regions last August.
The BSP in a statement said these relief measures will be extended to bank..."
"Hive9 Measure™ puts the “so what?” into B2B marketing analytics
Nashville, TN (PRWEB) May 12, 2015
Hive9, an Austin-based B2B marketing software company, today announced the release of its latest marketing performance application, Hive9 Measu..."
"Every established brand should have a clear understanding of its brand equity. The Blake Projects BrandInsistence brand equity measurement system measures the five things that cause customers to insist upon specific brands: awareness, relevant differ..."
"Some Federal Reserve officials discussing low inflation at their January policy meeting noted that some measures suggest less weakness than others.
“It was pointed out that the recent intensification of downward pressure on inflation reflected price ..."
"Merchandise sits in containers at an Amazon fulfillment center this year in Tracy, Calif. As shopping increasingly takes place online, many price changes happen on the Internet, not in stores.
One of the biggest economic questions faci..."