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335 words • intermediate • 2 years, 10 months ago
business
"Ben and Jerrys If you use Instagram frequently, you will have probably already noticed a massive increase in the frequency of advertisements that nestle between your friends' selfies and plates of food. But new data from Brand Networks has revealed t..."
advertisingbrandcampaignceocontentdatadatumdeliverdininggraphgrowthhandleimpressionindustrymassivenetworkraterevealscaleshockingtotal

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571 words • advanced • 2 years, 10 months ago
marketing, business
"In the last month or so we’ve seen the effects of overvaluations and over-extended promises in ad tech.  Public companies in the sector are getting crushed, and private company valuations are unstable across the board.   While the floor is highe..."
advertisingcategoryconcerncustomizationdatumdeathecosystemelectionentireexposureextremelyforceimpressioninclusiveleadmarketingnetworkoverallprivatepublicrevenuescalesectorservicestocksupplytechvaluationvaluevolume

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1259 words • intermediate • 3 years, 3 months ago
business
"There have been reports that Google recently updated its mobile search listings to increasingly include three text ads instead of two at the top of the page for some search queries. By analyzing Merkle|RKG data, we’ve been able to confirm this cha..."
accountadvertisercorrespondingcpcsdeclinedesktopdevicefarthergrowthimpressionincreasemovementoccuroverallpercentpositionpotentialpressureprevalentqueryraterepresentresultsearchstarkthustrendupdatevolumeyear-over-year

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160 words • intermediate • 3 years, 11 months ago
"The jobs report beat expectations for non-farm payroll growth, with the economy adding 252,000 jobs in December. That job growth was impressively widespread. This chart from the Bureau of Labor Statistics shows that every major industry sector added ..."

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148 words • advanced • 2 years, 9 months ago
business
"Rubicon Project's financials painted a positive picture--the company’s managed revenue hit $1 billion in 2015. "With a growing take rate, 22.6% for the year, that tallied up to $227.3 million, an 81% annual increase. The amount Rubicon takes from t..."
amountannualfinancialgrowthimpressionincreasemanagenetworkpicture--theprofitratereportrevenuerubicon

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83 words • advanced • 3 years, 1 month ago
marketing
"Pinterest, and Twitter get our Top Post Email You're one step away from the full GrowthHackers experience Using hashtags is an easy way to categorize your social media content and simply let users to find you among the abundance of information on t..."

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300 words • advanced • 2 years, 9 months ago
business
"In its quarterly report, the advertising software company found that although desktop preroll still holds the majority of impressions placed in the region, mobile is quickly taking more and more share. In Vietnam, the company saw the share in mobile..."

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512 words • intermediate • 2 years, 10 months ago
business
"On the positive side, if the industry fully accepts viewability, this will drive CPMs higher than they’ve been in many years, as well as increase the performance of general online advertising.  Viewability parameters reduce the volume of ads that..."
advertisingamountbecomedecreasedemandengageestimateexactfactorforcegrowthimpressionincreaseindustrymarketingmeasureoverallpercentageperformanceproportionratereduceregardlessrepresentrevenuerisesupplytotalvaryviewability

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286 words • advanced • 2 years, 9 months ago
business
"“Any measurement methodology that doesn’t address invalid traffic is outdated and misleading, be it in measuring reach, impressions, ad viewability or click-through rate,” said Jalal Nasir, CEO, Pixalate. Pixalate also released the next genera..."
-basedadvertisinganalysisdatadesktopdeviceimpressionin-appindustryinventoryiterationlegitimatemeasuremeasurementmetricmonthlynon-urankrankingraterepresentrubiconscoresellerseparateuser

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214 words • intermediate • 3 years, 3 months ago
business
"Video Ad Volume Amps Up in Brazil Mobile, desktop video ads both increase dramatically August 28, 2015 | Advertising & Marketing | Video Video is one of the fastest-growing digital ad formats around the world, and research suggests Brazil is no ex..."

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733 words • advanced • 2 years, 10 months ago
business
"An increase in demand for Instagram advertising  during the second half of 2015 led to a corresponding price hike, according to new research from Brand Networks . Instagram opened up its ads application-programming interface to advertisers  last A..."
accountadoptionanticipatebrandconsumercontentdemandexceedexpectationfocusfounderglobalhikeimpressionimpressiveincreaseinvestmentlastingleastnativenetworkpackagepercentrapidretailerscalesectortotalverticalviewer

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598 words • advanced • 3 years, 3 months ago
business
"Ad Verification Gains Urgency Among Marketers Programmatic buying increases the need for ad verification Publishers, agencies and marketers use ad verification services to validate the delivery of display ads and ensure brand safety. Verification m..."

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222 words • intermediate • 3 years, 2 months ago
business
"The Facebook ads of e-commerce companies last holiday season (November and December) drove twice as many purchases as their ads during the other months of the year, according to a recent report from Nanigans . The report was based on an analysis of ..."

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208 words • advanced • 3 years ago
hr
At Paylocity, our mission is to elevate the profession of Payroll and Human Resources out of the back office and into the boardroom where it belongs. We do this ...

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1397 words • advanced • 3 years, 3 months ago
it, business
"Do you know your DMP from your DSP? If not, this glossary of programmatic advertising terms by Ben Walmsley of Sizmek, an independent open ad management platform, will help. We would be remiss if we didn't start with a definition of programmatic adv..."
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"With smartphones and tablets accounting for a larger share of paid search spending, Google is modifying its mobile products to better woo search marketers. Most recently, Google unveiled a plan to enable consumers to purchase products from mobile sea..."
accountaptlybuttoncompetitorconsumerdozenenablefeaturegrowthimpressionmajormodifyopportuneproductprofessionalpurchasereboundrecentlyreportstechcrunchresultrisesearchselectservicesmartphonespendingtablettimingunveilyahoo

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371 words • advanced • 2 years, 9 months ago
sales
"AudiAudi's high performance diesel prototype racers have decimated its competition on the race tracks for the last decade. Now, Audi is taking its high-performance oil-burning tech and dropping it into the company's flagship Q7 SUV to create the new ..."

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241 words • intermediate • 3 years, 11 months ago
"The year 2015 will be a great year for US consumers' pockets, according to Nuveen Asset Management's Bob Doll. On Wednesday, Doll published his list of 10 forecasts for 2015.One of them is that US GDP will grow by 3% for the first time in ten years.T..."

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249 words • intermediate • 3 years, 3 months ago
sales
"Britain’s Got Talent finalist Danny Posthill is set to perform in South Tyneside later this year. The comedy impressionist will appear in a show at South Shields Football Club’s Mariners Park, in Shaftesbury Avenue, on Saturday, November 21. Th..."

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105 words • advanced • 3 years, 5 months ago
marketing, business
"Next Fifteen has acquired London agency IncrediBull World, a 21-staffer digital brand marketing firm slated to be integrated into Text100. NF paid around $2.5M upfront for the firm in cash and stock with earnouts to be paid through the end of the ye..."
agencybrandcategoryglobalintegratemanagemarketingstockupfront

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