"Ben and Jerrys
If you use Instagram frequently, you will have probably already noticed a massive increase in the frequency of advertisements that nestle between your friends' selfies and plates of food.
But new data from Brand Networks has revealed t..."
"In the last month or so we’ve seen the effects of overvaluations and over-extended promises in ad tech. Public companies in the sector are getting crushed, and private company valuations are unstable across the board.
While the floor is highe..."
"There have been reports that Google recently updated its mobile search listings to increasingly include three text ads instead of two at the top of the page for some search queries. By analyzing Merkle|RKG data, we’ve been able to confirm this cha..."
"The jobs report beat expectations for non-farm payroll growth, with the economy adding 252,000 jobs in December. That job growth was impressively widespread. This chart from the Bureau of Labor Statistics shows that every major industry sector added ..."
"Rubicon Project's financials painted a positive picture--the company’s managed revenue hit $1 billion in 2015. "With a growing take rate, 22.6% for the year, that tallied up to $227.3 million, an 81% annual increase. The amount Rubicon takes from t..."
"Pinterest, and Twitter get our Top Post Email
You're one step away from the full GrowthHackers experience
Using hashtags is an easy way to categorize your social media content and simply let users to find you among the abundance of information on t..."
"In its quarterly report, the advertising software company found that although desktop preroll still holds the majority of impressions placed in the region, mobile is quickly taking more and more share.
In Vietnam, the company saw the share in mobile..."
"On the positive side, if the industry fully accepts viewability, this will drive CPMs higher than they’ve been in many years, as well as increase the performance of general online advertising.
Viewability parameters reduce the volume of ads that..."
"“Any measurement methodology that doesn’t address invalid traffic is outdated and misleading, be it in measuring reach, impressions, ad viewability or click-through rate,” said Jalal Nasir, CEO, Pixalate.
Pixalate also released the next genera..."
"Video Ad Volume Amps Up in Brazil
Mobile, desktop video ads both increase dramatically
August 28, 2015 | Advertising & Marketing | Video
Video is one of the fastest-growing digital ad formats around the world, and research suggests Brazil is no ex..."
"An increase in demand for Instagram advertising during the second half of 2015 led to a corresponding price hike, according to new research from Brand Networks .
Instagram opened up its ads application-programming interface to advertisers last A..."
"Ad Verification Gains Urgency Among Marketers
Programmatic buying increases the need for ad verification
Publishers, agencies and marketers use ad verification services to validate the delivery of display ads and ensure brand safety. Verification m..."
"The Facebook ads of e-commerce companies last holiday season (November and December) drove twice as many purchases as their ads during the other months of the year, according to a recent report from Nanigans .
The report was based on an analysis of ..."
"Do you know your DMP from your DSP? If not, this glossary of programmatic advertising terms by Ben Walmsley of Sizmek, an independent open ad management platform, will help.
We would be remiss if we didn't start with a definition of programmatic adv..."
"With smartphones and tablets accounting for a larger share of paid search spending, Google is modifying its mobile products to better woo search marketers. Most recently, Google unveiled a plan to enable consumers to purchase products from mobile sea..."
"AudiAudi's high performance diesel prototype racers have decimated its competition on the race tracks for the last decade.
Now, Audi is taking its high-performance oil-burning tech and dropping it into the company's flagship Q7 SUV to create the new ..."
"The year 2015 will be a great year for US consumers' pockets, according to Nuveen Asset Management's Bob Doll. On Wednesday, Doll published his list of 10 forecasts for 2015.One of them is that US GDP will grow by 3% for the first time in ten years.T..."
"Britain’s Got Talent finalist Danny Posthill is set to perform in South Tyneside later this year.
The comedy impressionist will appear in a show at South Shields Football Club’s Mariners Park, in Shaftesbury Avenue, on Saturday, November 21.
"Next Fifteen has acquired London agency IncrediBull World, a 21-staffer digital brand marketing firm slated to be integrated into Text100.
NF paid around $2.5M upfront for the firm in cash and stock with earnouts to be paid through the end of the ye..."