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1443 words • advanced • 2 years, 10 months ago
marketing, business
"Guerrilla marketing was made for small business owners. It requires creativity, flexibility and a willingness to take a little risk. The one thing it doesn't take is a big budget. "Guerrilla programs usually start when a client says to us, 'we don't..."

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2196 words • intermediate • 4 years ago
marketing
TED
“In my lifetime, I have never lived one day of peace in my country,” says Jose Miguel Sokoloff. This ad executive from Colombia saw a chance to help guerrilla fighters choose to come home -- with smart marketing. He shares how some creative, welcoming messages have helped thousands of guerrillas decide to put down their weapons -- and the key insights behind these surprising tactics.
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668 words • advanced • 3 years, 4 months ago
business
"Marketing is war my friends. By now most of you have figured that out. And most of you are familiar with Marketing Warfare, a book I wrote with my former partner Al Ries on the strategy and tactics that can and should be implemented on the front line..."

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790 words • advanced • 3 years, 1 month ago
marketing
"As someone with a company that specializes in nontraditional advertising, I have found that it’s becoming increasingly important for businesses to find new and innovative types of advertising to reach their customers. This is especially true for sm..."

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581 words • intermediate • 3 years, 3 months ago
sales, marketing, business
"Love Creative Marketing is an advertising agency that dedicates time and effort to create, plan, and handle successful advertising campaigns for brands and agencies alike. No matter the type of business, whether start-up or established, the advertisi..."

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1505 words • advanced • 2 years, 11 months ago
business
"Flickr/Jason Tester Guerrilla Futures It'sold news by now that taxis are struggling to compete with ride-hailing apps like Uber and Lyft. What might be less obvious is just how swiftly their demise could come if they dont adaptand perhaps even if th..."
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1169 words • intermediate • 3 years ago
sales, marketing
When small businesses first start out, it's important that they don't spend too much on marketing. In this video, owner at Impact Media (Mark Hartenau) discusses ...
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462 words • advanced • 3 years, 1 month ago
business
"Position: Marketing Manager Barcelona Job Description Are you full of energy and want to work within a fast-paced and  innovative start-up environment? Do you have a passion for guerrilla marketing ? Are you an entrepreneurial growth expert ? Do y..."

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533 words • advanced • 3 years, 3 months ago
sales, marketing
"If youre in San Francisco this week, youve probably noticed how crazy Dreamforce can be, almost shutting down parts of the city with all its festivities. But amid all the activity going on, a little known company called Zoho has found a way to draw s..."
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393 words • advanced • 3 years, 4 months ago
sales
"It was naked imperialism. Three days after signing an armistice with Turkey in the autumn of 1918, British troops charged the exhausted and unsuspecting Turks and took the city of Mosul, 80 miles south of where the Turkish-Syrian-Iraqi border was la..."
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355 words • intermediate • 3 years, 2 months ago
business
"Colombia Reports Colombia’s economy will grow only 2.8% in 2015, according to the country’s central bank, which on Tuesday was forced to lower its 2015 GDP growth projection due to low commodity prices. Beset by falling oil prices, Colombias nationa..."
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1310 words • advanced • 3 years ago
sales, marketing, business
"Want to get your next book not only published and reviewed but actually sold? Marketing plays a key role in that goal. But, you don't have to be a marketing expert. You just need to apply marketing basics. The four pillars of marketing are product,..."

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397 words • intermediate • 2 years, 10 months ago
sales
"Why should you take this course? Your presentation is only valuable if you can persuade and motivate others to act on it. Discover 39 secrets you've never heard to get more sales, more promotions and eliminate your fear of public speaking. This 4-ho..."
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698 words • intermediate • 3 years, 3 months ago
marketing, business
"CHICAGO, Nov. 9 /PRNewswire/ -- The American Marketing Association, the world's largest and most comprehensive professional society of marketers in the world, announces it will host a new Marketing Support Services pavilion at Fall '98 COMDEX in Las ..."

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"Scotland's biggest independent brewery Brewdog just revealed that itraised £5 million ($7.8 million), via its crowdfunding scheme Equity for Punks, in just 20 days. This is a massive milestone because in 2013 it raised£4.25 million ($6.63 million), m..."

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538 words • intermediate • 3 years, 4 months ago
marketing, business
"× Share this Article Facebook Twitter Email LinkedIn Google+ Made With Successful Content Marketing August 7, 2015 The Small Business Authority Content marketing involves the creation and sharing of media, as well as publishing other content in o..."
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607 words • intermediate • 3 years, 4 months ago
business
"In a conference call with journalists on Wednesday, Tesla CEO Elon Musk announced the "Tesla referral program." The program will pay current Tesla owners $1,000 in Tesla credits to convince family and friends to buy a new Tesla. In addition, the new ..."
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1252 words • advanced • 3 years ago
business
"Justin Sullivan/Getty ImagesLong-standing drug policies backed by the United Nations and financed by the United States have not only failed to slow global drug trafficking, they may also be driving widespread environmental degradation and acceleratin..."
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687 words • advanced • 2 years, 11 months ago
business
"Tife Owolabi/ReutersThis coming year is shaping up to be a difficult one for economies that are disproportionately dependent on oil. This is especially true for Nigeria, wherethere's a possibility of renewed conflict in the country's oil-producing Ni..."
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683 words • advanced • 2 years, 11 months ago
business
"By: Anselmo Roque , January 20th, 2016 01:42 AM Science City of Muñoz—RICE farmers used to see the color of their money only after four months of toiling in their fields. Nowadays they earn enough of the day’s take to send their children to sch..."
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