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439 words • advanced • 3 years, 9 months ago
""Cities are the true fonts of creativity. They’ve been so all along," wrote Richard Florida, the author of The Rise of the Creative Class. Urban areas are often seen as hubs for design, publishing, software development, and the arts, so the tendency ..."
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800 words • advanced • 4 years, 5 months ago
"Marketers worldwide grew up with John Wanamakers famous marketing aphorism, Half of my advertising is wasted; I just dont know which half. That pithy quote is now a misleading anachronism; we can know which half. Digital media and tracking technologi..."

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127 words • intermediate • 3 years ago
marketing
"KINGSTON >> Two local tech marketers have launched Kingston Creative in Midtown. Gabrielle Green and Alex Panagiotopoulos co-founded the creative and strategic marketing firm at the Shirt Factory. Kingston Creative will work with local organizations..."
brandco-foundcreativefirmlocalmarketingservicestrategicstrategy

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338 words • intermediate • 3 years, 2 months ago
business
"Sarnia-Lambton Economic Partnership (SLEP) received a grant through the Labour Market Partnership (LMP) program and funding through various partners. This funding is going towards an 18 month LMP program that is being led by SLEP to examine the poten..."

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456 words • intermediate • 10 years ago
business
TED
Andy Hobsbawm shares a fresh ad campaign about going green -- and some of the fringe benefits.
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914 words • advanced • 2 years, 11 months ago
business
"I’ve long argued that creativity is a key driver of economic success. My own research —focusing on the role of the creative class across U.S cities and metros—has documented the connection between creativity and the wealth, innovation, and comp..."
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369 words • intermediate • 2 years, 2 months ago
marketing, business
"LOS ANGELES , Sept. 13, 2016 /PRNewswire/ -- Omnicom Group's KERN announces the appointment of Desmond Burrows as Executive Creative Director. In this role, Burrows will lead the creative development of all KERN client campaigns, including, digital ..."
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1369 words • advanced • 3 years ago
marketing, business
"Banner ads get a bad rap, says Google Media Lab's Bob Arnold. To help clear their name, he shares a few insights on how smart creative strategies can improve banner efficiency and performance, using recent creative work from Google as examples. Writ..."
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524 words • intermediate • 2 years, 2 months ago
business
"DallasKidd will lead the creative output for the San Francisco office San Francisco, CA (PRWEB) August 29, 2016 Today, J. Walter Thompson North America and Geometry North America announced the appointment of Sean DallasKidd as Executive Creative Di..."

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358 words • advanced • 3 years, 5 months ago
marketing, business
"June 18, 2015 - NEW YORK, NY Spongecell , the leader in smarter programmatic creative, announces today that Michael Nevins has joined the company as Vice President of Global Marketing. Capping a series of senior hires, Nevins' appointment will help ..."
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821 words • advanced • 3 years, 4 months ago
business
"It all starts at the beginning. Advertising agencies flourished at the height of industrialization and mass media when corporations needed to sell great volumes of product to the greatest amount of people possible. Suddenly the supply part wasn’t h..."

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311 words • advanced • 3 years, 6 months ago
"Creative director/strategist Our client is looking for an ideas based creative director who can work with strategist to hone and develop idea based brief before delivering into the creative studio design team. You: Will be completely in your elemen..."
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271 words • intermediate • 2 years, 6 months ago
marketing
"How to Make a Great Living as a Creative? If you are a creative such as an artist, writer, photographer, designer, for example, you may be asking yourself how do you make a living doing what you love . Tired of hearing about the starving artist? Me ..."

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256 words • intermediate • 3 years ago
business
"TBWA\London has made a raft of hires to bolster its creative department. Nick Allsop joins as a creative partner. He was previously the global creative director at Spark44 on the Jaguar business. Before that, he spent almost a decade at Bartle Bogle..."
articlecampaignchiefclientcreativedirectorensureexecutiveglobalgrowthhireleadportfoliopreviouslyreportstrategytriotruly

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579 words • intermediate • 3 years, 3 months ago
marketing
"SINGAPORE, Aug 26, 2015 (ACN Newswire via COMTEX) -- The Spikes Asia Festival of Creativity has announced that Unilever have been named the 2015 Advertiser of the Year. The award recognises clients that continuously distinguish themselves by inspirin..."

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601 words • intermediate • 2 years, 9 months ago
marketing, business
"Jacqui Beel, head of content marketing at Powwownow, examines how brands making a creative splash can benefit the business across multiple strands Creative marketing is more than just a way of making people smile, it affects businesses in several w..."
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599 words • advanced • 3 years ago
sales, marketing, business
"TOKYO , Nov. 19, 2015 /PRNewswire/ -- Wacom announces the arrival of Ed Neumann to develop and orchestrate the global marketing activities for the Creative Business Unit, the division that focuses on the company's branded product family of pen tabl..."

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910 words • advanced • 3 years ago
business
"The conductor of the orchestra. That is the role clients are finding themselves playing as they try to navigate a marketing landscape that is becoming increasingly fragmented. Getting a plethora of companies – from creative agencies to tech brands..."

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750 words • advanced • 2 years, 7 months ago
marketing
"Of all the uses of big data analytics for businesses, one of the most popular and effective is its utilization in the marketing world. With detailed information about customers, brands, and marketing efforts, it’s little surprise that big data woul..."

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"NEW YORK , Feb. 23, 2016 /PRNewswire/ --  BrandShop ( http://brandshop.com ), the leading digital commerce solutions provider, today announced the acquisition of IDEAlley , a creative boutique specializing in digital and creative strategy, design, b..."
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